Text Analytics

Text Analytics

Why Text Analytics?

Text analytics involves converting unstructured text data into structured, usable information. This process employs software rules and machine learning algorithms to dissect sentences, identify components, and determine their roles and meanings. Essential to natural language processing (NLP), text analytics supports features like named entity recognition, categorization, and sentiment analysis.

It addresses key questions:
  • Who is speaking?
  • What is the topic?
  • What opinions are expressed?
  • How is the sentiment?

Professionals, including data analysts, leverage text mining tools for insights from large text datasets like social media, reviews, and news articles. Text analytics underpins business intelligence initiatives, encompassing customer experience management, social listening, media monitoring, and workforce analytics.

What is the difference between text mining, text analytics and natural language processing?
Text Mining

Text mining involves collecting valuable information from textual documents in a general sense.

Text Analytics

Text analytics encompasses the computational procedures of dissecting unstructured text documents like tweets, articles, reviews, and comments, enabling subsequent in-depth analysis.

Natural language processing (NLP)

The computer’s comprehension of the essence in text documents, involving the identification of speakers, topics, and sentiments, defines text analytics. While the terms text mining and text analytics are often used interchangeably, there is a distinction. Text mining involves gathering useful data from text, while text analytics is the process through which a computer translates raw text into meaningful information. The fundamental computational operations in text analytics underpin various natural language processing features like sentiment analysis, named entity recognition, categorization, and theme analysis.

How does text analytics work?

The computer’s comprehension of the essence in text documents, involving the identification of speakers, topics, and sentiments, defines text analytics. While the terms text mining and text analytics are often used interchangeably, there is a distinction. Text mining involves gathering useful data from text, while text analytics is the process through which a computer translates raw text into meaningful information. The fundamental computational operations in text analytics underpin various natural language processing features like sentiment analysis, named entity recognition, categorization, and theme analysis.

The Seven steps involved in preparing an unstructured text document for deeper analysis is as below:
  • Language Identification
  • Tokenization
  • Sentence breaking
  • Part of Speech tagging
  • Chunking
  • Syntax parsing
  • Sentence chaining

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